Potential residents

It is vital to effectively communicate with your audience, build awareness among the community of local residents, and prioritise your messaging to your target audience. Our tools enable marketeers to refine their target audience quickly and effectively, to restrict communications across channels, only to those that fulfil specific demographic criteria.

Define your audience in terms of demographics and property value

Identify battlegrounds with competing homes and target by location

Intuitively adapt your marketing reach to maximise return on budgets

We provide you with the tools necessary to apply this intelligence led approach to targeting potential residents either on a national level, or to tailor campaigns on a home by home basis. Why not familiarise yourself with a dashboard example below:

Recruitment of Carers

Carer recruitment potential in an area surrounding a home can often be one of the most limiting factors in the performance of a location. XK Analytics have built solutions for marketeers to refine targeting through social media and other direct marketing channels. Our solutions enable you to focus your marketing through harnessing:

Detailed demographic information that builds on your knowledge and experience

Deep insight into the competing employers and their proximity to key populations

The commute times carers are willing to travel to work for your business

We provide you with the tools necessary to apply this intelligence led approach to recruitment either on a national level, or to tailor campaigns on a home by home basis. Why not familiarise yourself with a dashboard example below:

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Decision makers

The bulk of enquiries to homes can often come from the sons and daughters of those that are in need of residential or nursing care. We have developed tools that enable marketeers to raise awareness of your brand among these key groups. Targeting through social media, SEO, or other more traditional channels, we are able to inform:

Where should you be targeting your efforts based on private pay enquiries

How should you be taking full advantage of your USPs in view of competing homes

Where can you learn from the enquiries you’ve already had in order to generate more and increase conversion

We provide you with the tools necessary to apply this intelligence led approach to targeting decision makers either on a national level, or to tailor campaigns on a home by home basis. Why not familiarise yourself with a dashboard example below: